Since time immemorial when it came into inception, the Internet has revolutionized communication. It has enabled people and brands to grow and prosper through digital marketing services.
There has been a lot of buzz about Federal Communications Commission hearing on the proposed repeal of Net Neutrality â followed by public opposition. But how does net neutrality play a vital role in the marketing world? And, if in case the net neutrality ends, what would it mean for digital marketers? But this does not necessarily mean the end of the free Internet world, digital marketing services company are smart enough to prepare themselves to face the challenges that pop up in the digital marketing and advertising world.
Since the mid-nineties, ISPs were âcommon carriers,â means that they had to handle all traffic equally without any discrimination whatsoever. This is the same classification for telephone service providers as well. The legal title also prohibits ISPs from engaging in site prioritization, throttling or site blocking.