rnBusinesses across the world have used the internet to generate a lot of revenues & profits. In fact, the internet is arguably the most important channel for businesses today.
Businesses across the world have used the internet to generate a lot of revenues & profits. In fact, the internet is arguably the most important channel for businesses today.
The internet, however, is an open & democratic medium where brands and businesses are susceptible to criticism from consumers and other stakeholders. And, it is important that bands and businesses are well prepared for all kinds of online conversations that involve them.
Protecting a brand’s reputation online is a whole new ball game, and, it is to deal with this new beast that “Online Reputation Management” has been developed.
Simply put, online reputation management is every online activity that is carried out to create, maintain & protect a brand’s online image. Although, ORM is a vast and comprehensive subject, some of the simple strategies that are often implemented by businesses include asking customers for positive reviews, quick & polite responses to positive & negative feedback, recommendations & better engagement with customers.
Apart from dealing with customers, ORM can also be done through SEO, SMO & other technical methods, with the help of which you can optimize the positive feedback & reviews and push down all the negative chatter.